Richard Bartrem | VP of Marketing & Communications, WestJet | Creating a globally competitive brand while infusing fun and care into every customer interaction
Download MP3On January 1, 1914 the first ever passenger airline took flight, travelling just 38.3 kilometers from St. Petersburg to Tampa Bay, Florida. In 2019, 38.9 million flights transported 4.5 billion passengers around the world, 162 million of which were Canadian.
Air travel has become a popular method of travel, a means of connecting people to friends and family around the world, transporting them to places they have never seen. In 1996, WestJet was born in Calgary, with the intention to provide Canadians with safe, friendly, and affordable air travel.
Injecting fun and care into every flight, this regional company had big aspirations to become a globally recognized airline. Richard Bartrem, VP of Marketing at WestJet, joins us today to talk about building a globally competitive brand.
Looking for more?
Discover more about WestJet here.
You can learn more about Neo Financial here.
Interested in joining Neo? Unlock a special offer for podcast listeners here: join.neo.cc/podcast50
