Oren Eizenman | Partner, McKinsey & Company | Exploring the evolution of customer loyalty in Canada
Download MP3“Loyalty is that perfect mix of art and science because it has to do with customer behavior, incentivizing people to behave in a different way, while also the extremely analytical component of, you know, we can offer this or we can offer that.”
— Oren Eizenman
An expert on designing, optimizing, and building on top of loyalty programs, Oren Eizenman knows what it takes to foster meaningful customer loyalty. Leading the Loyalty Service Line at McKinsey, he works with clients across industries and around the world on their growth and marketing strategies.
This week on Behind the Brand, Oren and Jeff Oren talk about the evolution of loyalty in Canada — where it has been and where it’s going.
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Read more from Oren here:
- Winning in loyalty | McKinsey
- Next in loyalty: Eight levers to turn customers into fans | McKinsey
- Consumer organization and operating models for the next normal | McKinsey
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