Kristin Vekteris | Chief Brand Officer, Earls | Building brand love while staying true to your vision
Download MP3With a fun atmosphere, on-trend menu items, and parrots hanging from the ceiling, Earls was immediately setting the standard for upscale casual dining. Opening in Edmonton in 1982, guests flocked to enjoy a burger and beer in an environment that was unlike anything they were used to － unfussy and unique.
Though Earls has transformed over the decades, the restaurant remains true to its original vision: providing a place for friends and family to gather for great food without breaking the bank. Built on the foundation of family, Earls is a place for everyone, from 20-somethings enjoying happy hour to families celebrating everything from birthdays and graduations to anniversaries.
Kristin Vekteris, Chief Brand Officer of Earls, joins us today to talk about creating brand love while catering to a wide-ranging demographic.
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