P.J. Worsfold | Director of Ecommerce, JD Sports Canada | Personalizing the retail experience and building customer relationships
Download MP3P.J. Worsfold, Director of Ecommerce at JD Sports, joins Jeff to talk about the importance of personalization and how it enables retailers to build better relationships with their customers.
“Multi-brand retail should be in service to obviously, the customers, but [also] to the brands that they carry.”
— P.J. Worsfold
P.J. Worsfold is the driving force behind some of Canada’s most successful online shoe retailers. He’s a true trailblazer in digital media and e-commerce, and in 2020, he took on an even bigger challenge by taking on the role of Director of Ecommerce at JD Sports. Known for his innovative approach to e-commerce, he’s an expert in combining technology and business strategy to drive sales.
This week on Behind the Brand, P.J. and Jeff discuss how personalization enables retailers to build better customer relationships.
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