Behind the Brand®

In the late 19th century, the Canadian retail landscape changed drastically with the introduction of the department store. With locations in most major cities, department stores were unlike anything Canadians had ever experienced － large architectural feats that introduced new technology to the general public, such as electric lighting, escalators, and air conditioning. Inside, they were designed to be an extension of the home, outfitted with plush carpets, lounge chairs, and private dressing rooms.

Department stores quickly became the ultimate destination for families to spend the weekend. In addition to shopping, they offered something for everyone including nurseries, post offices, beauty parlors, libraries, fine dining, and carnival rides. 

An iconic Canadian brand, the Hudson’s Bay Company recently celebrated its 350th anniversary. This is a true testament to the company’s ability to change with the times and willingness to embrace and champion innovation － starting with mail-orders and catalogue sales and moving into the world of ecommerce and online marketplaces. 

Iain Nairn, President and CEO of The Bay, joins us to talk about the digital transformation of an iconic brand － the journey and the vision.

Discover more about The Bay here.

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