Lyndon Cormack | Managing Director & Co-Founder, Herschel Supply Co. | Scaling your business for success through agile decision-making and cultivating an entrepreneurial mindset

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“I think that the beauty of understanding at a young age that you can make something from nothing is probably a really important thing. You’re not given every opportunity or tool or experience just laid in front of you, you [have to] go and make your own.”
— Lyndon Cormack

Growing up in the city and visiting family in Herschel, SK, Lyndon Cormack spent much of his childhood exploring the outdoors. His love for adventure led him to travel the world and ultimately his first job in sales. As self-proclaimed chronic brainstormers, Lyndon and his brother Jamie were (and still are!) constantly bouncing cool ideas off each other. Eventually, they recognized a gap in the market for stylish yet affordable backpacks, and founded Herschel Supply Co. in 2009.

Headquartered in Vancouver, BC, Canada, Herschel Supply Co. is a design-driven global travel lifestyle brand producing timeless products with utility design. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel Supply’s range has expanded significantly. Today, Herschel products are sold in 113 countries with more than 10,000 stockists worldwide.

Here are some highlights from the episode:

  • Achieving scale by being agile and able to make quick decisions
  • Sometimes, the most important person to convince is yourself
  • Don’t be afraid to dream big

Enjoy!


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Creators and Guests

Jeff Adamson
Host
Jeff Adamson
Co-Founder of Neo Financial & SkipTheDishes
person
Guest
Lyndon Cormack
Managing Director & Co-Founder of Herschel Supply Co.
Lyndon Cormack | Managing Director & Co-Founder, Herschel Supply Co. | Scaling your business for success through agile decision-making and cultivating an entrepreneurial mindset
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